Top 5 Online Stores in Nigeria 2013

on . Posted in Internet Money

From Amazon to Ebay to Wallmart, online stores have become a multi-billion dollar business around the world. Online shopping is an extremely popular (sometimes preferable) way to shop these days especially in developed countries. Nigeria, one of the fastest growing countries in the world has recently joined the trend as dozens of Nigerian online stores flood the Internet.

Are we (Nigerians) ready for this? Can we embrace online shopping like citizens of developed countries? Can a Nigerian online store deliver excellent service and make 17 billion dollars gross profit just like amazon did in 2012? Nigeria being a developing country has numerous issues affecting the growth of existing industries let alone the acceptance and success of a relatively new industry such as online shopping.

However, amidst all these difficulties, some Nigerian online stores are doing quite well. They've been able to convince an increasing number of Nigerians to trust them and embrace online shopping.

Here are the top 5 online stores in Nigeria at the moment (July 2013):

Coming soon:

  1. Top 6 online stores in Nigeria - 2014
  2. Top 20 most promising online stores in Nigeria - 2014 (Contact us to nominate your store)

The criteria for selection are: the activities (number of fans, comments, likes, shares) of each stores' social media community, the number of visitors to its website, review (Internet) by customers and journalist, professionalism, website design and usability, quality of products on display and others.

Note: Free classified ads sites like oxl.com.ng, price comparison sites like pricecheck.com.ng, coupon selling sites like dealdey.com were not considered as online stores in this list. This list is strictly for companies in the business of buying and selling consumer products online. Free classified ads site are not really in this business because a buyer would have to contact and buy from an unknown seller who placed an ad on the site and not from the site itself. Coupon selling websites like dealdey sell deals and coupons for offline stores. The buyer will (in some cases) have to pick up the product or service from the offline store.

5) Buyam.com.ng

Buyam.com.ng is not really like your conventional online stores. They act as an intermediary between the buyer and the buyer's favourite offline store. Their job is to add that missing layer of convenience (the main advantage of shopping online) in the buying process as buyers buy from their favourite offline shop.

They display the products of some of the best offline store in Nigeria like Ajeh Clothing and Da Viva in their online store. The buyer can conveniently buy these products from their online platform and have the products delivered to their doorstep. This process eliminates the stress of commuting as you can buy from dozens of offline stores without leaving your homes or offices.

Buyam.com.ng, although still struggling with popularity and acceptance, jumps to the number 5 spot on this list because of their impressive statistics. They've been able to keep a healthy social media community of about 8k Facebook fans and 206 twitter followers. They also get about 2k visits to their website daily (according to website informer).

4) Slotlimited.com

Slot is already an household name in Nigeria. They're well known for the sale of computer products, phones and gadgets in the offline world. Slot, in a bid to follow the trend decided to create an online store in addition to their numerous offline stores in the country.

Slot effortlessly grabs the number 4 spot on this list because they already have loyal offline customers who trust their product and service and these offline customers can easily become their loyal online customers too. Although am yet to find a review of their online store on the Internet, the mere fact that they attract about 14k visitors to their online store daily shows that they are doing things right.

3) Taafoo.com

Taafoo, like Slot above is not an all-product online market; they only sell fashion products. Taafoo, from all the information I gathered, is the best online fashion store in Nigeria at the moment. They are also very popular for their timely delivery of purchased items. Taafoo.com, like Slot gets at least 14k visitors daily (according to website informer) but they are way more popular on Facebook with 79k fans compared to slot's 11k Facebook fans.

News and reviews all over the Internet claim that Taafoo sells fake branded items. Also, they didn't really get it right with their website design and their imagery as all the images on the site are of a very poor quality which just makes the clothes and other products look unattractive.

2) Jumia.com.ng

From their slick website design to the wide range of products for sale in their store to their multi-million Naira advertising budget, it's not surprising that Jumia is the second best online store in Nigeria. The best part of the whole Jumia experience for me is their beautiful and easy-to-navigate website and the high quality images of products arranged beautifully on the site.

Jumia is (arguably) the most popular online store in Nigeria today with about 408k Facebook fans and 20k twitter followers. They are on the number two spot on this list instead of number one because of poor review from customers. According to this review, customers claim that Jumia continues to live below expectations with regards to their time of delivery of purchased items. In order words, don't count on Jumia to deliver that lovely dinner gown for that special date just in time. Always have a plan B as the gown might arrive a week after the special date.

Jumia still manages to convince new and existing customers to shop with them probably because of their very aggressive advertising campaigns. Rumour has it that Jumia spends about ₦8 million monthly on online advertising alone.

1) Konga.com

Konga opened their online store to Nigerians 3 months after Jumia did but Konga has been able to set the pace for quality service and fast delivery in the online shopping industry in Nigeria. Konga is also wining the online store social media battle with 418k Facebook fans and 48k twitter followers and their customer review, good so far. Read one of konga's reviews here.

Just like Jumia, Konga's website is slick and easy to navigate and with the high quality images of the products on display, you just can't help but want to buy. Konga is also very popular for offering items at low prices which give them an edge over their closest competitor Jumia. They also spend a fortune monthly on advertising though not as aggressive as Jumia. 

For now, Konga has done no wrong and that's why it's the best online store in Nigeria today (2013).

Share:

Comments  

 
jenni
0 # jenni 2013-08-17 07:55
I think online shopping is beneficial because;
• It can be done from the security of the home
• You get best discounts
• It saves time
• Cash on delivery is now available along with impressive return policy
One more that are not discussed in Articles are best for shopping online in Nigeria is. mystore.com.ng , :-) Good in design , have good popularity .provide both selling and buying facilities . My suggestions to include it in your listing .
Thanks
Reply | Reply with quote | Quote
 
 
Maureen Friday
0 # Maureen Friday 2013-08-18 10:01
Thanks for the suggestion :lol:
Reply | Reply with quote | Quote
 
 
Inyavic
+1 # Inyavic 2013-11-27 17:11
Hello Maureen,

I've also written an article on this topic.

THE TOP 5 ONLINE SHOPPING MALLS IN NIGERIA
Read more @ Earthsurfng Blog
Reply | Reply with quote | Quote
 
 
Inyavic
+1 # Inyavic 2013-11-27 17:13
Hello Maureen,

I've also written an article on this topic.

THE TOP 5 ONLINE SHOPPING MALLS IN NIGERIA
Read more @ blog.earthsurfng.com/.../...
Reply | Reply with quote | Quote
 
 
Kafayat
0 # Kafayat 2013-11-02 20:51
Also try www.ohmashoes.com. They have a wide range of shoe brands for women and I was able to find beautiful size 12 shoes at good prices too.
Reply | Reply with quote | Quote
 
 
Online stores
0 # Online stores 2013-11-08 00:03
These are some of the major players in the online shopping space presently. But there will yet be a realigning, a rising and falling and then stability.

Many are still jumping in and time will tell who heads the space
Reply | Reply with quote | Quote
 
 
Sizzelle
0 # Sizzelle 2013-12-04 22:03
I love Konga's fast delivery. They are well organized and all online stores should learn a thing or two from them.
Reply | Reply with quote | Quote
 
 
Ogonna
0 # Ogonna 2013-12-10 10:46
We can't list e-commerce in Nigeria without listing ShopKudi.com.
Have not seen an excellent service like what there provide, and affordable products. Let check that out too.

www.shopkudi.com
Reply | Reply with quote | Quote
 
 
Cosmas
0 # Cosmas 2014-09-22 09:36
Do not rely on reviews it could be cock puppet marketing
Reply | Reply with quote | Quote
 
 
onyiloxy
0 # onyiloxy 2013-12-17 16:42
It a good development especially for worker but these online stores needs to address the issues on quality cos most time it not what you order you get. They seem to display quality product and then deliver product below quality. Dat affect all d stores
Reply | Reply with quote | Quote
 
 
Cyril
0 # Cyril 2014-01-10 06:33
The concept of online shopping is still in its infancy in Nigeria, but we will get their one day, the issue i think that is holding it down is basic infrastructure, the banks are doing good but delivery is facing serious challenges also the market is mainly Lagos which definitely is not Nigeria
Reply | Reply with quote | Quote
 
 
abebi
0 # abebi 2014-01-13 09:05
All top listing stores are good to buy online in Nigeria,I also want to introduced a well known online shopping store named Mystore.This store have the wide range of mobiles,home & kitchen Products,electr onics and more.

Visit mystore.com.ng for getting more details about our online store.
Reply | Reply with quote | Quote
 
 
shine Isimeme
+1 # shine Isimeme 2014-02-09 12:12
www.dealdey.com is another excellent online shopping site. Admitted its not a shop but they offer excellent prices for goods and services.
Reply | Reply with quote | Quote
 
 
Bolanle
+1 # Bolanle 2014-07-02 10:33
I disagree. www.dealdey.com is great in terms of sales of services of other vendors, but they have a long way to go with regards to the sales of products. Their customer support is also not good when you have purchased a defective/incom pletely packaged product. They do not deliver products to your doorsteps either.
Reply | Reply with quote | Quote
 
 
Joseph Adedeji
0 # Joseph Adedeji 2014-02-11 10:31
Online shops require trusted distribution companies
Reply | Reply with quote | Quote
 
 
nath ekanem
0 # nath ekanem 2014-02-25 09:52
You can also shop online from www.fastforwardstores.com for original Nike , swatch , Levis ,TM Lewin shirts etc
Reply | Reply with quote | Quote
 
 
wall lights
0 # wall lights 2014-03-11 13:49
Hello,
Ya online shopping is a better option then manually shopping.
You have thing buy any lighting related parts, i tell a amazing site.
Lightning store Nigeria
Thank's
Reply | Reply with quote | Quote
 
 
real man
0 # real man 2014-03-16 07:29
It is a good thing that online shopping is developing in Nigeria. It is still new but I am very sure that it will grow with time if they are honest with it.The one I watch out for is www.rubbystore.com.Although it is just launched,but I think it will hit the roof judging from its international scope and reach.Though sceptical,I tried to reach DH GATE through it and I received my goods as specified.Konga .com and Jumia.co.ng are leading because of their international spread.For online to move fast in Nigeria,I think we need to borrow a leave from international best practice.

Thanks.
Reply | Reply with quote | Quote
 
 
Vincent
+2 # Vincent 2014-03-19 09:06
I have used a lot of them but I must say www.eshopng.com remains the best, quick delivery, value for your money and nice proucts like dresses shoes shirts and jeans
Reply | Reply with quote | Quote
 
 
Rtv Kollections
0 # Rtv Kollections 2014-03-20 16:22
give rtvkollections. com a trial today. Although a new online store serving Nigerians from the UK. We strive on quality and affordability on brands and designers ;-)
Reply | Reply with quote | Quote
 
 
kaykay
0 # kaykay 2014-03-29 14:34
they are amazing. shop now ladies at www.villagegirlstore.com
Reply | Reply with quote | Quote
 
 
agim
0 # agim 2014-03-31 04:20
Great List, for 2013 but as at now, there are more great shops that should make this list, like www.regalbuyer.com
Reply | Reply with quote | Quote
 
 
Chrisvicmall
0 # Chrisvicmall 2014-04-03 11:58
There has been a great improvement within Nigeria when it comes to online shopping. Although most people still feels afraid to take a step, but with time most people will come to accept it.
When you want to write about procurement companies that help people to purchase products from foreign countries like China, don't forget to include Chrisvicmall (www.chrisvicmall.com). Chrisvicmall is online shopping website and also procurement service site
Reply | Reply with quote | Quote
 
 
haywhy
0 # haywhy 2014-04-15 10:50
Soon everyone's phone will be smart enough for easy shopping. With Internet-enable d tablets selling for well under N19k..““We are uniquely positioned to give customers anytime, anywhere access by combining the smartphone, online, and the physical stores. Creating value all around you....valuplus .com.ng
Reply | Reply with quote | Quote
 
 
Sanusi
0 # Sanusi 2014-05-19 15:40
Nigeria has now emulate develop country, Uk, us, canada .. shopping online site like amazon, ebay..

This is great development in Nigeria

if you can order products right at comfort of your home and get it deliver to your door step.

i love konga and jumia there are really great shopping site in Nigeria.

Maureen Friday thanks for information
Reply | Reply with quote | Quote
 
 
Maureen Friday
0 # Maureen Friday 2014-05-25 15:41
Hi Sanusi; thank you for thanking me
Reply | Reply with quote | Quote
 
 
amy
0 # amy 2014-05-29 15:20
i,ve tried jumia and they gave me what i desired. As for kaymu and konga,i 'll never look their way again. Kaymu s even d worst, there s no originality there. I paid for 4 clothings (tops),it was delivered after 3wks and worst part s dat wat they sent 2 me was actually sown here,badly sown. i later saw d tops i bought 4rm them on internet (ebay site). It was then dat i realise dat they get their sample 4rm net and their local designer will sew it .
Reply | Reply with quote | Quote
 
 
leo
-1 # leo 2014-07-27 20:20
Quoting amy:
i,ve tried jumia and they gave me what i desired. As for kaymu and konga,i 'll never look their way again. Kaymu s even d worst, there s no originality there. I paid for 4 clothings (tops),it was delivered after 3wks and worst part s dat wat they sent 2 me was actually sown here,badly sown. i later saw d tops i bought 4rm them on internet (ebay site). It was then dat i realise dat they get their sample 4rm net and their local designer will sew it .

you are 100% right my first and last experience with konga was annoying , i ordered for an item displayed on their site and it took them about ten days waiting just to hear that sorry the item is currently not available .
Reply | Reply with quote | Quote
 
 
Ayodele Jacobs
+1 # Ayodele Jacobs 2014-06-18 07:15
I have tried konga.com and i am pleased to say they are soo fantastic and great to deal with,you need to try them and prove me right.
Kudos to an indigenous online shop
Reply | Reply with quote | Quote
 
 
Emmanuel
0 # Emmanuel 2014-07-25 16:42
Hello,

I queried in Google Nigeria: Online Shopping Nigeria

The result is interesting but it does not corroborate what you post here. Probably an update is required ;-)
Reply | Reply with quote | Quote
 
 
AABNigeria
0 # AABNigeria 2014-08-27 18:48
You're right; some of the online stores on this list have dropped off the chart. This article was written in 2013. An update (Top online stores in Nigeria - 2014) will be published soon.
Reply | Reply with quote | Quote
 
 
Theresa Doghor
0 # Theresa Doghor 2014-08-26 08:28
:D
Nice reviews but not objective as usual.
Reply | Reply with quote | Quote
 
 
Osazee Steve
+1 # Osazee Steve 2014-08-26 22:57
Nice review.

The fact remain that these shops has their good and bad sides but from experience, I believe Konga deserves to sit at #1 position because of their fast delivery and cheap prices compared to their competitors I have tried.

Cheers. 8)
Reply | Reply with quote | Quote
 
 
Dozie
0 # Dozie 2014-08-29 14:58
My experience with Jumia is particularly disappointing. Order took 8 day to process, after which they told me it was out of stock. I am yet to try Konga. But I stumbled on www.pcplanet.com and as far as I can tell, they seem to be the most knowledgeable when it comes to computers and I.T in general. A call to their customer care line and you get all the advising you need to shop, plus delivery is 1-3 day.
Generally newer eCommerce shop tend to offer better services.
Reply | Reply with quote | Quote
 
 
Kelvin
0 # Kelvin 2014-10-19 10:41
Most of these online companies are situated in Lagos
U guys shuld knw dat these online companies make use of Courrier services, u paid 4 a shoe doesnt mean only yur shoe wl b packd in a van and transported especially distant towns or states, like we here down North
the aspect of services i think Konga nd Jumia are best 4 their services
we pray ds form of busines wl gain ground in Nigeria compard 2 d western world
Reply | Reply with quote | Quote
 
 
Habibat Sanusi
0 # Habibat Sanusi 2014-10-20 17:45
Their return process is unduly cumbersome and their customer service interface is unfriendly. They employ all forms of delay tactics to ensure that you have a very difficult time returning an unwanted item. I find it quite shameful that I reside in Nigeria and I get superb service from an online store not based in Nigeria. Their return policy states that you can return items (with a few exceptions) as long as they are in the original state within 14days of delivery. But the minute you try to return an item , they turn very unfriendly and query you intensively. Even after a return, they will rather put the money in your wallet than give you back the cash you paid, forcing you to use their crappy business one more time. I honestly hope this will be my last time ever shopping with Jumia or Konga (don’t even let me start with that one). Amazon and Asos offer great deals at great prices with minimal stress.
Reply | Reply with quote | Quote
 
 
Hassan
0 # Hassan 2014-11-11 16:05
I am in the North as well. You should try www.ohmashoes.com. I wear size 15 and my wife wears size 13 shoes and they have been great.
Reply | Reply with quote | Quote